I'm definitely into "alternative" peppers - such as Horopito. Kelp Pepper is a delicious alternative as well.
The product is certified as organic - but dam - it's from the wild sea - how organic can you get!
Valere Kelp Pepper is made from harvested Kelp, Macrocystis pyrifera (giant kelp). It is naturally air dried. Nothing is added to it and only water is removed. Kelp Pepper is a very rich source of iodine.
Best used with seafood's and chicken - kelp pepper recipie ideas are here: http://www.kelppepper.com/valere/recipes/kelpConcepts